WebMarketingSucks.com

PPC prices keep going up. Google’s far reaching and overbearing tentacles can send your PPC campaign down in flames. MSN’s Adcenter is just a joke and Yahoo Search Marketing, is still as slow, strange and corrupt as always.

SEO can take months to show and results and it takes a lot of work too.

So what’s an internet marketer to do? Cloak that’s what!

Lots of people have heard of cloaking but most don’t really know what it is. If you read some forums the pious and arrogant often deride it as “cheating”, “unethical” or just plain bad. But the reason many of them don’t like it is because it flat out works and it beats out their pages in the search engines. There’s nothing bad about it, there’s nothing unethical about it, and there’s definitely nothing illegal about it! (Search engines are not legal entities and don’t make laws regardless of what they think about themselves.)

Most people probably see cloaked sites quite often and don’t even know it. It’s actually fairly common but of course it is “under ground” so to speak. Many of the REALLY BIG internet marketers use it although few will actually admit it. It can really be a black art and it’s often shrouded in mystery.

So what is cloaking? It’s simply showing the search engines one thing and showing a visitor another. Why would you want to do that? Well to give the search engines exactly what they want that’s why. They make their algorithms for certain pages to rank high and so you give them exactly what they want. The problem with that is that the pages that the search engines want are not necessarily the same one’s that your visitors want. It’s as simple as that.

With the search engines’ “god complex” they often force you to create content that they want regardless of what you the marketer, the store owner, the person who knows your customers best want to give your client. It often happens that your customer’s will tell you they want something specifically but if you give it to them your search engine ranking will suffer.

So I say give the search engines exactly what they want! They ask for it they get it. Then you also give your clients what they want and everyone wins. And the best part is, you can build hundreds or thousands of pages in a matter of minutes. Pages that the search engines will love. And think about it…if you can build hundreds of pages that fast, why not build hundreds of sites fast too! With cloaking you can do that.

Now there are some challenges with cloaking too just like with any traffic generation method. Obviously the search engines don’t like it and if they find a cloaked site they will probably delist it. The solution is to not cloak your “money site”, just build cloaked sites that point to your money site.

Another thing is that you have to have basic site building and web skills. You should know HTML and know how to set up a site and not be afraid to go “under the hood” to set things up. Of course you can also just hire people to do the work for you until you figure it out yourself. That was my first step. I hired a pro and then copied what he did over and over. I figure I saved myself lots of headaches by doing that.

So basically those are the only things you need to be aware of when considering cloaking. Other than that there’s really no down side to it.

Another thing…since you can build sites so quickly you can just build your own network of sites. The you don’t have to worry about going around getting links to your site anymore, you just create your own links! It’s pretty cool.

If you’d like to learn more about cloaking I cover it in my course. You can also find some info about it on the web but since this is something that the search engines don’t like, the cloaking communities tend to be rather tight and paranoid. They don’t want the search engines to figure out their secrets you know.

This is the cloaking software that I personally use I’ve found it to be the best and the easiest to use. It also has a good support community which is priceless.

So there you go. There’s the secret that many successful marketers use but few will talk about. It’s a traffic generation tool just like PPC, SEO, link-building, articles and the rest. Basically you can look at it as SEO (search engine optimization) because that’s exactly what it is. It’s just hundreds of times faster and more efficient than doing it the old fashioned way.

Just think, you can build dozens or hundreds of sites and thousands of pages pointing towards your affiliate sites, your adsense sites, or your own product sites. Basically almost anything that you do right now to make money online, you can amplify with the power of cloaking.

So that’s the story. Let me know what you think about all this by leaving a comment below.

Here’s to more profit!

Technorati Tags: cloaking, cloak, internet+marketing, traffic+generation, PPC, SEO

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Diversify, that’s what my old financial adviser told me. And I used to believe it and go with the herd mentality until I met a different kind of adviser who showed me the truth about diversifying your assets and got me into some much better investments.

But this post is not about finance and investing. This post is about internet marketing.

For years I did the same thing on the internet. I made money in about a dozen different ways, some ways made more than others. But it was a major pain in the ass trying to keep track of everything. I was truly the “Jack of all trades master of none” and it was really taking it’s toll on me.

Now over the last several months you’ve heard Rich Schefren talking about how you need to focus on one thing and do it well instead of trying to do several things and doing none of them particularly well. I’ve even heard the legendary John Reese start talking about this lately, even though he is the king of doing a million different things. In fact, not so long ago John was promoting what he called “Virtual Real Estate Empire” or VRE. Which was in essence having a ton of sites making you money. So his change in thinking is significant. (Or maybe it’s ironic?)

The point is, just like my financial adviser told me, diversification is not all it’s cracked up to be. It can leave you spread too thinly, with too much work, not enough time, and bottom line…with less money in your pocket.

In my business I’ve cut out many things since adopting this new mindset. I’ve let several web sites lapse, I’ve stopped using some software, I’ve unsubscribed to many, many, email lists. In short, I’ve taken stock of the businesses I have, which are profitable, which are not profitable, plans for new sites, and almost every different part of my business.

I’ve pared down all the different things that I used to do (some not so well) into fewer things that I can do well.
I’m not completely focused on ONLY one thing like Rich talks about, but I’m getting closer. I’m not even sure that I will ever get down to doing ONLY one thing, but heading in that direction definitely helps.

This new mindset has even given me more motivation to outsource more work. I’ve been able to completely outsource some businesses so that I don’t have to do any of the work anymore but I still get the profits. Yes the profits may be less than they were when I did it all myself, but this gives me more TIME which is more valuable than money.

So how are you doing in your business? Are you trying to do 126 different things a day and doing none of them particularly well? Then maybe you should also look into de-diversifying (I don’t even know it that’s a word) and getting more focus so that you can do one thing well instead of doing many things not so well.

Diversity might be good for some things, but in business it’s generally not all it’s cracked up to be. What do you think?

Good luck with it!

Technorati Tags: internet+marketing+business, time+management, best+business+practices, diversify+business,

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