I was just reading a thread asking why Internet Marketing commissions are so high as compared to other markets like insurance, real estate, and retail. This got me thinking about internet marketing in general, pricing, hype, and the whole ball of wax these days.
I read in yet another thread that Rich Schefren’s much hyped Internet Wealth Alliance product was a bust. (Don’t know if it was a bust or not but I know that he had problems.) If you read all of the negative comments on Rich’s blog you’ll see that there are lots of unhappy people:
http://www.strategicprofits.com/2006/11/03…pened/#comments
Recently I’ve seen other marketers really, really putting the hard-sell and tons of emails about new products which leads me to believe that they’re having a hard time selling them.
I’ve also just recently read (can’t remember where) about how the Jeff Walker product launch formula is really not working so well these days in the internet marketing game.
Here’s my take on it. Do you agree?
For the past several years there’s been a swing towards higher and higher prices for basic info. In my recollections this started with John Reese two or three years ago and I think that he got it from Dan Kennedy who basically preaches that you’re stupid (that’s just one of the derogatory words he uses) if you’re not charging super high prices for some of your products because *some* people will pay it.
I’m so tired of all of the guru yahoos saying stuff like “this one idea alone could make you a million dollars but I’m going to sell it to you for only $97!”
Yes theoretically one idea could make you a million dollars if you already have a ton of clients, products, and knowledge but they will not make most people a million dollars. It’s like me trying to sell you a Chevy for $100,000 because you *could* drive it to a job where you theoretically *could* make a million dollars a year salary. Just having the vehicle doesn’t automatically put a million in your pocket.
I see the beginning of the internet marketing hype and sales machine falling apart. This is a good thing in my opinion. It’s like the real estate market in recent years I think. It kept going up and up built largely on fear and speculation and now it’s starting its decent. Maybe we’re seeing the beginning of the IM bubble cracking. Maybe prices and hype will go down, maybe some of the charlatans and speculators will go away, and maybe some more sanity will come into the market.
What do you folks think about this?
March 30th, 2009 by 
Brad 
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